Logo concept design
The creator's of Doc's Tonic wanted to do a logo design exploration. The first round they gave Jupiter free rain over typography, colour and design to come up with different concepts and help them create the character of "Doc". After discussing, they next wanted to explore the character of "Doc", and see if we could turn the logo into something that could be represented as a mascot. They were drawn to both the rooster and the bull so Jupiter came up with some concepts using those as the focal point.